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Case Study · Graphic Design
Bayan’s Cafe — Full Branding Kit
A warm, bold brand for a fast-food cafe — good food, great mood.
- Brand
- Bayan’s Cafe
- Industry
- Fast food & coffee
- Region
- Khyber Pakhtunkhwa, Pakistan
- Scope
- Full branding kit
Overview
Bayan’s Cafe is a fast-food brand serving burgers, fries, wraps and coffee. The goal was a complete, consistent identity that feels warm and welcoming, looks appetising, and works everywhere the brand appears — from a coffee cup to the storefront.
The logo pairs a burger and a steaming coffee cup inside a bold circular badge, with a strong “BAYAN’S” wordmark on a banner. Mountain motifs and a local pattern connect the brand to its Khyber Pakhtunkhwa roots, and a burgundy, brown, golden and cream palette ties every touchpoint together.
Deliverables
- Logo & logo variations
- Colour palette & typography
- Brand pattern & iconography
- Packaging system
- Coffee cups (3 sizes)
- Menu board
- Business cards
- Invoice design
- Table tent offers
- Staff uniform system
- Store & signage branding
- Social media branding
Colour palette
- Burgundy
#7A1E1E - Brown
#4A2C16 - Golden
#F4A300 - Cream
#FFF4E6
Typography
- HeadingsBebas Neue / Oswald Bold
- BodyMontserrat
Brand lines
- “Good Food. Great Mood.”
- “Taste That Feels Like Home”
- “Local Flavor. Premium Experience.”
- “Great Food. Better Together.”
The work 11 more designs
LogoBurger and coffee in a bold circular badge with a banner wordmark. Brand Identity SystemLogo variations, colour palette, typography, pattern, iconography and brand elements. Packaging SystemBurger and fries boxes, wrapping paper, sauce containers, stickers, bags and delivery packaging. Coffee CupsSmall, medium and large cups with branded sleeves. Menu BoardBurgers, wraps, sides, drinks, coffee, combos and a family deal. Store BrandingStorefront, wall graphics, counter, menu boards and wayfinding signage. Uniform SystemPolo shirts, t-shirts, aprons, caps, name badges and staff accessories. Social Media BrandingA consistent set of promotional posts and an Instagram profile. Business CardsFront and back in cream and burgundy. InvoiceA branded invoice with itemised billing and payment details. Table Tent OfferIn-store promotion for a family deal and a burger combo.
